Brian Gebel

Software Engineering Manager

Summary

Professional Statement

Experienced Staff Software Engineer and Manager specializing in full-stack development with a passion for creating robust and scalable applications. Over 12 years of hands-on experience in designing, implementing, testing, and maintaining software solutions and teams. Thrives in collaborative environments, committed to continuous learning and improvement.

Qualifications

  • Leadership and Management: Fostered the growth of three distinct teams providing clear guidelines for success and advancement for everyone in my reporting lines.
  • Project Management: Led critical projects, ensuring successful and timely delivery, showcasing a consistent ability to manage projects efficiently and deliver impactful results across different organizations.
  • Team Building and Development: Built and led high-performance teams at GoFundMe, fostering a collaborative work environment and contributing to the establishment of the Identity Platform and Comms Platform Teams.
  • Strategic Planning: Played a key role in strategic planning at GoFundMe, proposing plans for executing on key goals across a degree of focuses including Pay Out User Experiences, Email & Communications, and IAM Experiences & Infrastructure Improvements.
  • Technical Leadership: Provided technical leadership in critical projects, guiding teams on software architecture, design, and implementation, showcasing strong analytical and problem-solving skills.

Experience

GoFundMe

San Diego, CA
Staff Software Engineer, Manager II
Platform & Services, Mar 2021 - Present (2 years 11 months)

Manage the Identity Platform Team

  • Oversee the development of Identity and Access Management (IAM) solutions for various use cases.
  • Currently leading the adoption and implementation of a 3rd Party IAM solution with the goal to implement Adaptive MFA, SSO, Social Sign On, Biometrics, and more.

Established Comms Platform Team

  • Collaborated with the product management team & engineering leadership to propose and create the Comms Platform.
  • Promoted and established a new manager, from within the Identity Platform Team, to lead the newly formed Comms Platform.
  • Modernized communications infrastructure through CRM platform adoption, event-driven data platform, and a complete redesign of the email template workflow.
Senior Software Engineer, Manager I
Core Product, Aug 2019 - Mar 2021 (1 year 8 months)

Redesign of Checkout Flow

  • Led a team to modernize the checkout flow, introducing new payment methods like ApplePay, GooglePay, Klarna, and Paypal.
  • Conducted AB split testing to optimize the flow for Gross Donation Volume (GDV) and Revenue.

Cross-Team Collaboration

  • Collaborated closely with another team to deliver a seamless credit card checkout flow redesign.
  • Executed experiments to incorporate additional payment methods, enhancing user experience and increasing donation volume while continuously reporting our progress & impact to executive leadership.
Senior Software Engineer
Core Product, Sep 2017 - Aug 2019 (2 years)

Technical Lead on Largescale Projects

  • Orchestrated a complete rewrite of the withdrawal flow and underlying API, enabling payouts to organizers and beneficiaries through integrations with WePay, Stripe, and Adyen.
  • Pioneered a new mono-repo/multi-application workflow for Front development, enhancing efficiency and code maintainability.

Campaign Page Redesign

  • Led the development team in a full redesign of the campaign page and supporting API, handling high traffic and concurrent requests efficiently.
Software Engineer II
Internal Tools, Oct 2015 - Sep 2017 (2 years)

Internal Tool & Service Development

  • Contributed to the development of internal tools, including moderation tools for reviewing customer images and content.
  • Spearheaded the implementation of risk detection and prevention features such as Keyword analysis and the MFA Service for 2-factor authentication.

Conversion Voodoo

San Diego, CA
Senior Software Engineer
Conversion Voodoo | Maxly, Oct 2014 - Oct 2015 (1 year 1 month)

Maxly SaaS Platform

  • Led the company towards the production of Maxly, a user tracking, testing, and reporting software platform.
  • Managed server monitoring, web page speed testing, automated alerting, real-time data analytics, conversion tracking, and user behavior reporting.

Client Servicing

  • Serviced nearly 120 clients, generating over 1 million alerts & reports, and consumed millions of user events each month.
  • Continued supporting Conversion Voodoo clients through our legacy reporting and testing systems.
Software Engineer
Conversion Voodoo, Jan 2011 - Oct 2014 (3 years 10 months)

Custom Reporting and Testing Systems

  • Implemented and maintained custom reporting and testing systems for numerous clients, resulting in a 15% to 150% improvement in conversion rates.
  • Contributed to the creation of automated DNS failover, database synchronization, and revision control systems.

AB and Multivariate Testing

  • Conducted full stack AB and multivariate tests to improve site performance and user experience on behalf of our clients.

PixelOven

Escondido, CA
Software Engineer
San Diego Luxury Transportation, Oct 2009 - Jan 2011 (1 year 4 months)

Transition to Part-Time Position

  • Seamlessly evolved freelance endeavors into a part-time position with San Diego Luxury Transportation.
  • Applied expertise in web development, design, and advertising to oversee the company's online presence and marketing strategies.

Administrative and Software Support

  • Provided crucial administrative support for the company's software systems, managing dispatching, payroll, and various essential software services.
  • Integrated new infrastructure technologies, such as printers, fax machines, computers, centralized data backup, and company phone & email services.
Web Developer
Freelance, Mar 2009 - Oct 2009 (8 months)

Freelance Design and Development

  • Established the brand "Lost Propaganda" (later rebranded as PixelOven) during this time.
  • Designed, built, tested, and deployed applications for San Diego-based companies.
  • Set up and maintained LAMP stacks, providing basic administration through various hosting providers.

Education

San Diego State University

Bachelor's Degree, Computer Science
2010 - 2013

Palomar Community College

Certificate, Computer Science and Information Technology
2006 - 2010

References

Available upon request
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